Advertising Tips

   CATCH THE EYE!

  • Make who you are and what you do stand out!
  • Have your phone number easy to see.
  • If you have a special offer, make it clear!
  • Don't be too wordy!  People generally don't want to read too much information.
  • Pictures, art work, and logos are great, as long as you have the space!
  • Try a color ad- or make your black & white ad contrast.
  • Try an insert- perhaps even a tri-fold brochure or a magnet!

   TRIGGER A RESPONSE!

  • Offer something for free!
  • If possible, offer discounts at 25% or more.
  • Give a reason to choose your company over the rest.
  • Advertise regularly!  It takes repeated effort to make your name the one that stands out in people's minds, especially since they may not need your service the first time they see your ad!
  • Give it time!  Our ads take a while to deliver, and most people won't call the day they see your ad
  • Keep it in perspective!  Restaurants and other typical services may have a large response, while big-ticket item and construction companies will no doubt have less.  However, just one sale for these companies can more than pay for advertising!

   SAVE MONEY!

  • Huge discounts for pre-paid plans and monthly contracts!
  • Team up with another company to create an insert or attachment and share the cost!
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